Privacy Policy

Effective Date: September 15, 2026

Return To Roots Resort respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, make a reservation, communicate with us, or sign up to receive email or text message communications.

1. ABOUT US

“We,” “us,” “our,” or “Return To Roots Resort” means Return To Roots Resort, located at:

Return To Roots Resort
1400 SE County Rd 2506
Butler, MO 64730
Email: info@returntorootsresort.com

Our website is www.returntorootsresort.com.

2. INFORMATION WE COLLECT

We may collect personal information that you provide directly to us or that is provided to us in connection with your use of our services.

Contact Information

We may collect your name, email address, mobile phone number, mailing address, and other contact information you voluntarily provide.

Reservation Information

When you make or inquire about a reservation, we may collect information such as your name, contact information, dates of stay, number of guests, pet information, booking preferences, special requests, and other information necessary to manage your reservation.

Reservations may be made directly through us or through third-party booking platforms. Information provided through a third-party booking platform may also be subject to that platform's privacy policy.

Payment Information

When you make a reservation or purchase, payment information may be collected and processed by third-party payment processors or reservation platforms.

Return To Roots Resort does not generally store complete credit or debit card numbers. Payment information is handled by the applicable payment processor according to its own privacy and security practices.

Marketing Information

If you subscribe to our email or text message marketing, we may collect your name, email address, mobile phone number, marketing preferences, consent information, and information about your interactions with our communications.

Communications

We may retain information you provide when you email, call, text, message, submit a website form, contact customer service, provide feedback, or otherwise communicate with us.

Website and Usage Information

When you use our website, certain information may be collected automatically through cookies and similar technologies. This may include information about your device, browser, IP address, pages viewed, referring websites, and interactions with our website.

We may use this information to operate our website, understand how visitors use it, improve our services, measure marketing performance, and maintain security.

3. HOW WE USE YOUR INFORMATION

We may use personal information to:

  • Process, manage, and communicate with you about reservations.

  • Provide customer service and respond to questions or requests.

  • Process payments and refunds.

  • Send reservation confirmations, arrival information, checkout information, and other communications related to your stay.

  • Provide information about Return To Roots Resort and our services.

  • Send marketing emails or text messages when you have consented to receive them.

  • Provide special offers, promotions, availability updates, news, and other marketing communications.

  • Personalize and improve our website, services, and guest experience.

  • Analyze website traffic and marketing effectiveness.

  • Prevent fraud, misuse, security incidents, or other unlawful activity.

  • Enforce our rental agreements, policies, and terms.

  • Maintain business and financial records.

  • Comply with applicable legal, tax, accounting, and regulatory obligations.

We may also use information for another purpose disclosed to you at the time it is collected.

4. EMAIL AND TEXT MESSAGE MARKETING

You may choose to receive promotional communications from Return To Roots Resort.

Email Marketing

If you subscribe to our marketing emails, we may send you information about special offers, promotions, availability, resort news, new accommodations, events, and other information related to Return To Roots Resort.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in our marketing emails.

Text Message Marketing

If you affirmatively opt in to receive marketing text messages from Return To Roots Resort, we may send promotional text messages to the mobile number you provided.

Message frequency may vary. Message and data rates may apply. Consent to receive marketing text messages is not a condition of making a purchase or reservation.

You may opt out of marketing text messages at any time by replying STOP.

For assistance, reply HELP or contact us at info@returntorootsresort.com.

After opting out, you may receive a final message confirming your opt-out.

SMS Privacy

We do not sell, rent, or share your mobile phone number, SMS opt-in data, or SMS consent information with third parties for their own marketing or promotional purposes.

We may disclose information to service providers that help us deliver text messages and other communications on our behalf. Those providers may receive information only as necessary to perform services for us and are not authorized by us to use your SMS consent information for their own marketing purposes.

Opting out of promotional text messages does not prevent us from sending necessary non-promotional communications related to an existing reservation, transaction, customer service request, safety issue, or other service you have requested, where permitted by law.

5. MARKETING CONSENT

Making a reservation with Return To Roots Resort does not, by itself, constitute consent to receive promotional text messages.

We will use the mobile number you provide for promotional SMS marketing when you have affirmatively opted in to receive those communications.

You may withdraw your marketing consent at any time using the methods described in this Privacy Policy.

6. HOW WE SHARE INFORMATION

We may share personal information with companies that provide services on our behalf, including providers involved in:

  • Reservation and property management.

  • Payment processing.

  • Website hosting and operation.

  • Email delivery.

  • Text messaging.

  • Marketing and advertising.

  • Analytics.

  • Customer service.

  • Accounting and business administration.

  • Fraud prevention and security.

These providers may access personal information only as reasonably necessary to provide their services to us and subject to applicable contractual and legal obligations.

If you make a reservation through a third-party travel or booking platform, information may also be exchanged with that platform as necessary to process and manage your reservation.

We may also disclose information when reasonably necessary to comply with applicable law, regulation, legal process, court order, or governmental request; protect our rights or property; investigate fraud or unlawful activity; or protect the safety of our guests or others.

If Return To Roots Resort or substantially all of its assets are sold, transferred, merged, or otherwise involved in a business transaction, personal information may be transferred as part of that transaction as permitted by applicable law.

We do not sell personal information to third parties for their own direct marketing purposes.

7. THIRD-PARTY SERVICES

We use third-party companies and platforms to help operate our business. These may include reservation systems, payment processors, marketing platforms, analytics providers, social media platforms, and online travel agencies.

When you interact directly with a third-party service, its collection and use of your information may also be governed by its own privacy policy and terms.

We encourage you to review the privacy policies of third-party services you use.

8. COOKIES AND ANALYTICS

Our website may use cookies, pixels, analytics technologies, and similar tools to help operate the website, remember preferences, understand website traffic, measure marketing effectiveness, and improve the guest experience.

Your browser may allow you to block or delete cookies. Disabling certain cookies may affect the functionality of portions of our website.

9. DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including providing services, maintaining reservation and business records, complying with legal and tax obligations, resolving disputes, preventing fraud, and enforcing agreements.

The length of time information is retained may vary depending on the type of information and the reason it was collected.

We may retain certain information when required or permitted by applicable law even after you request deletion.

10. DATA SECURITY

We take reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, disclosure, alteration, misuse, or loss.

However, no method of transmitting or storing information electronically is completely secure, and we cannot guarantee absolute security.

11. YOUR PRIVACY CHOICES AND RIGHTS

Depending on where you live and applicable law, you may have the right to request that we:

  • Provide information about personal information we maintain about you.

  • Correct inaccurate personal information.

  • Delete certain personal information.

  • Restrict or object to certain uses of your personal information.

  • Provide a copy of certain personal information.

  • Withdraw consent where processing is based upon consent.

To submit a privacy request, contact us at info@returntorootsresort.com.

We may need to verify your identity before completing certain requests.

You may unsubscribe from marketing emails using the unsubscribe link in the message and may opt out of marketing text messages by replying STOP.

12. CHILDREN'S PRIVACY

Our website and marketing services are not directed toward children under 13, and we do not knowingly collect personal information directly from children under 13 for marketing purposes.

Information about children included as part of a reservation may be provided by a parent, guardian, or responsible adult as necessary to manage the stay.

If you believe we have inadvertently collected personal information directly from a child inappropriately, please contact us.

13. INTERNATIONAL USERS

Our business is located in the United States, and information we collect may be processed or stored in the United States or other locations where our service providers operate.

Where required by applicable law, appropriate safeguards will be used for transfers of personal information.

14. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes in our practices, services, technology, or legal requirements.

When we make changes, we will update the effective date at the top of this Privacy Policy. We encourage you to review this Policy periodically.

15. CONTACT US

If you have questions about this Privacy Policy, our privacy practices, or your personal information, please contact us:

Return To Roots Resort
1400 SE County Rd 2506
Butler, MO 64730
Email: info@returntorootsresort.com
Website: www.returntorootsresort.com